Monday, 14 January 2013

Rory McIlroy Nike deal nets Northern Ireland star millions - BBC News

[an error occurred while processing this directive]

') .addClass('location-info') .html('Enter your location and get relevant local information across BBC News, BBC Weather and the BBC homepage.'); var location_name = jQuery('') .addClass('location-name').addClass('inner').append(jQuery('

').addClass('title')); var locator = jQuery('') .addClass('locator').append(location_name); var local_weather = jQuery('').addClass('module-weather').attr('href', 'http://bbc.co.uk/weather/'); var local_news = jQuery('').addClass('story-list').css("width", "50%"); jQuery('#geo-uk-digest').empty().append(locator, local_news, local_weather); bootstrap.pubsub.on('locator:renderForm', function() { jQuery('#locator').prepend(text); }); bootstrap.pubsub.on('locator:changeLocationPrompt', function() { jQuery('#locator').prepend(text); jQuery('.location-name').hide(); }); bootstrap.pubsub.on('locator:locationChanged', function() { jQuery('.location-info').remove() jQuery('.location-name').show(); }); localNewsAndWeather.init('#geo-uk-digest'); }); } ); })(require, requirejs, window, document, undefined);

Rory McIlroy has been unveiled as Nike's new brand ambassador in Abu Dhabi

Rory McIlroy has been unveiled as Nike's new brand ambassador in Abu Dhabi, making him one of the highest paid sports stars in the world.

The exact detail of the sponsorship may never be revealed, but it has been reported to be worth around $100m (£62m) to $125m (£77m) over five years.

That could earn the County Down golfer around $50,000 (£31,000) a day.

Tiger Woods has been Nike's standard-bearer for 16 years, but the world number one will be paid even more.

"I chose Nike for a number of reasons," said McIlroy. "They are committed to being the best, as am I. Signing with Nike is another step towards living out my dream."

Rory McIlroy has been unveiled as Nike's new brand ambassador in Abu Dhabi, making him one of the highest paid sports stars in the world

"Rory is an extraordinary athlete who creates enormous excitement with his on-course performance while, at the same time, connecting with fans everywhere," said Cindy Davis, President of Nike Golf.

"He is the epitome of a Nike athlete, and he is joining our team during the most exciting time in Nike Golf's history. We are looking forward to partnering with him to take his remarkable career to the next level."

The announcement was made ahead of the the Abu Dhabi HSBC Golf Championship this week.

McIlroy sat alongside Ms Davis, at a special media conference in the Fairmont Bab Al Bahr Hotel on Monday.

RORY MCILROY

Born in Holywood, County Down, 4 May, 1989

Only child of Gerry and Rosie McIlroy

Introduced to golf by father at age of two

Educated at St Patrick's Primary School and Sullivan

World 9-10 year old Championship Tournament in Miami Florida

Youngest-ever winner of both the West of Ireland Championship and the Irish Close Championship in 2005

Same year set news competitive course record at Royal Portrush Golf Club

Wins European Amateur in Italy with the score of 274 in 2006

Turns professional in 2007

Wins US Open 2011

Wins PGA in 2012

The 23-year-old from Holywood, County Down, is currently number one in golf's world rankings.

Nike believe he is also the most marketable brand in the sport.

The deal will take him into the same league as the top global earners of last year.

Making up the top 10 includes boxer Floyd Mayweather as well as golfers Phil Mickelson and Tiger Woods.

The figures are a combination of salary, bonuses and sponsorship.

McIlroy earned over $13m in prize money last season, and about $12m-$15m in endorsements and appearance money.

Dollar signs

He is now set to propel himself onto the top earners list, and will be the youngest, highest paid sports star on it. He doesn't turn 24 until May.

The dollar signs aren't the most important thing for Rory, he says.

As part of a recent BBC NI television documentary, he talked of the "ridiculous" money in golf after he had banked a $3m bonus for finishing runner up in the America Fed Ex Play off series.

He said: "I feel very fortunate to be playing a sport in which the monetary rewards are so high.

"But for me it's not about the money. I have always dreamt of playing golf simply to win big tournaments."

Rory has won two Major championship successes in his last two years, but this new multi-million dollar deal will only add to the pressure to deliver even more.

More on This Story

The BBC is not responsible for the content of external Internet sites

Features & Analysis

  • portrait of Galya MorrellInvisible lands Watch

    A former Red Army officer devotes her life to the people of the Arctic


  • A man dressed as the mythic figure of El Dorado sprinkles gold dust Not a city

    The truth behind the myth of golden El Dorado


  • People line up outside a passport office in Havana 11 January 2013Beyond Cuba

    Cuba eases travel rules but trips abroad still distant dream for many


  • Italian salamiPig is king

    Where vegetarianism is an exotic condition


Elsewhere on the BBC

  • CorvetteMean machine

    BBC Autos takes a look at the new Corvette as it debuts in Detroit

Programmes

  • Rupert EverettHARDtalk Watch

    Rupert Everett on his wild behaviour, including prostitution, and being convinced he had Aids

BBC © 2013 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

No comments:

Post a Comment