New tabs on the Spotify software, which will now also be available as a web browser based version, will include 'Follow', 'Discover' and 'Collection', which will respectively allow users to see who likes what, see what the system suggests for them and gather together their own favourites.
"Users tell us they don't know what to listen to, and artists tell us they want to connect more closely with fans" said Ek. "So we're creating a new and personalised way of finding great music."
The Follow tab will also highlight users' Facebook friends and recommend who may be of interest.
Users will also be able to receive notifications whenever new music by their favourite artists becomes available.
"Our music influences are as individual as we are," said Ek. "Maybe you discover new songs or artists by reading reviews, listening to the radio, or sharing with friends. Maybe you go to a lot of concerts, love making cool playlists, or want to know what the people you care about are getting in to. Spotify now brings all of this together."
An update to Spotify's desktop app will launch in the next few weeks, with other upgrades coming early in 2013.
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